An exhibition that narrates the history of the world's most famous brand, that of a soft-drink that, together with jeans, has become a symbol of the USA itself.
A special show which through its 130 collector's items of memorabilia offers a collection of images that have become actual iconographic memories for entire generations.
The Coca Cola universe is here spot-lighted in its entirety: from objects linked directly to the product to the invention of gadgets that have marked the company's marketing strategies in all commercial fields.
Tina b. meets Porsche
Using locations that go beyond the usual exhibition spaces to host the encounter between Tina b.'s contemporary art and Porsche.
Never before has art been transformed to such an extent into an active means of communication for the community which lives it, turning the city into an exposition space and turning Porsche into a contemporary art installation in the heart of the pedestrian centre of Padua.
Padova Porsche jazz Festival
In keeping with the effervescent and dynamic mind-set of their clientele, Porsche has used the jazz culture together with great photography as the distinguishing traits for a series of initiatives that have involved an entire city. In this way culture becomes an efficient means of communication which can give added value to its brand and fascinate its clientele.
In the forefront there is the involvement of the public through events that opened to the sounds and rhythms of jazz with exhibitions by great jazz photographers. One show was transformed into a happening thanks to the artistic exuberance of the then very young Paolo Fresu, Antonello Salis and Furio di Castri. Surrounded by the photography of Giuseppe Pino and Herman Leonard, the musicians decided to give a spontaneous acoustic concert to all the visitors to the exhibition so they experienced a full immersion in jazz music culture at the del Santo museum.
But even the Padua Porsche Centre, situated in a separate location to the exhibition, was transformed into a crossroads between artists, concerts and the public.
Padova and Triveneto, 2003
AT THE ROOTS OF THE EURO
When currency becomes history
The introduction of the single currency was a unique event. The idea for a show-event, the only one in Europe, has been one of the most complete and fascinating challenges that I have ever co-produced and coordinated.
Not just a simple exposition of numismatic documentation, but a true journey through the various stages of world monetary history and that of humanity from the view-point of exchange and money, shown through sculpture, painting and other evidence tied to the production of money and to commerce.
For me it involved dipping into the past full of indicators for foreseeing the future. And for the first time in Italy certain objects were shown such as the "spits" (metal rods) of Argo and the first example of a minted and signed coin. A majestic event, made possible thanks to the collaboration of Europe's most important museums.
A unique exhibition that received special financing from the Ministry of the Economy as the most significant cultural event for the advent of the Euro.
Padova, Palazzo del Monte di Pietà, dicembre 2001 - aprile 2000
L'HOMME ET LES ALPES
L'HOMME ET LES ALPES
Thirty-three permanent appointments with alpine culture, from both sides of the frontiers between Italy, France and Switzerland. A journey through the past and present of the Alps to discover the traditions, communities, the industry and the imagination in the "Crossing Appearances".
The journey is divided into twenty-nine sections that use diverse exhibition techniques including video, film, sound columns and scenographies. And so it is not so surprising that to enter the exhibition you have to pass through a narrow gorge, where curiosity is aroused that stimulates the taste for exploration, or that at a certain point you find yourself in a small boutique surrounded by locally produced products such as wooden spoons or carved statues of long-horned wild goats.
The charm of the Alps is found living within them.
Genoble, Musée Dauphinois
9 ottobre 1992 - 17 gennaio 1993
WOMEN & CULTURE
A team of European women for culture
A team of women from different parts of Europe to form a team that is able to overcome every obstacle. Because when energy is contagious, passion is stronger than any problem.
With a group of european women we have managed to carry out six major projects in Prague in a year and a half: three editions of tina.b in Prague and one edition in Italy, the first exhibition of Michel Comte, Modigliani, Tauromaquia and Bacon.
With Francesca Silvestri we have put on eight Picasso exhibitions in the world.
With a team of international curators we are preparing a tina b. outside of Prague on the theme of "Art and Happiness".
CHILDREN IN AN EXHIBITION
Children in an exhibition
What would happen if children could draw side by side great genii of art? Great works of art would appear, such as these.
Taking children to an exhibition is often seen more as a form of torture (for the adults and for the kids) rather than as a stimulus for learning. This is because there is a wide-spread tendency to think of museums as boring places where you have to be quiet and follow the guide, where you cannot ask questions so as not to make a fool of yourself.
When some elementary schools in Prague came to visit our Tauromaquia exhibition, as curator the first thing I said was "Look at this painting by Picasso, now take some paper and pencils, sit where you like, and draw whatever comes to mind".
The result? Hundreds of masterpieces so then we set up a competition. This initiative, launched by the schools in Prague, has been a great success and has led to a project that involves children from 6 to 10 years old.