Bollicine, bollicine

An exhibition that narrates the history of the world's most famous brand, that of a soft-drink that, together with jeans, has become a symbol of the USA itself.

A special show which through its 130 collector's items of memorabilia offers a  collection of images that have become actual iconographic memories for entire generations.

The Coca Cola universe is here spot-lighted in its entirety:  from objects linked directly to the product to the invention of gadgets that have marked the company's marketing strategies in all commercial fields.

1997 Rimini

Tina b. meets Porsche

Using locations that go beyond the usual exhibition spaces to host the encounter between Tina b.'s contemporary art and Porsche.

Never before has art been transformed to such an extent into an active means of communication for the community which lives it, turning the city into an exposition space and turning Porsche into a contemporary art installation in the heart of the pedestrian centre of Padua.

Padova Porsche jazz Festival

In keeping with the effervescent and dynamic mind-set of their clientele, Porsche has used the jazz culture together with great photography as the distinguishing traits for a series of initiatives that have involved an entire city.  In this way culture becomes an efficient means of communication which can give added value to its brand and fascinate its clientele.

In the forefront there is the involvement of the public through events that opened to the sounds and rhythms of jazz with exhibitions by great jazz photographers.  One show was transformed into a happening thanks to the artistic exuberance of the then very young Paolo Fresu, Antonello Salis and Furio di Castri.  Surrounded by the photography of Giuseppe Pino and Herman Leonard, the musicians decided to give a spontaneous acoustic concert to all the visitors to the exhibition so they experienced a full immersion in jazz music culture at the del Santo museum.

But even the Padua Porsche Centre, situated in a separate location to the exhibition, was transformed into a crossroads between artists, concerts and the  public.

Padova and Triveneto, 2003

When currency becomes history

The introduction of the single currency was a unique event.  The idea for a show-event, the only one in Europe, has been one of the most complete and fascinating challenges that I have ever co-produced and coordinated.

Not just a simple exposition of numismatic documentation, but a true journey through the various stages of world monetary history and that of humanity from the view-point of exchange and money, shown through sculpture, painting and other evidence tied to the production of money and to commerce.

For me it involved dipping into the past full of indicators for foreseeing the future.  And for the first time in Italy certain objects were shown such as the "spits" (metal rods) of Argo and the first example of a minted and signed coin. A majestic event, made possible thanks to the collaboration of Europe's most important museums.

A unique exhibition that received special financing from the Ministry of the Economy as the most significant cultural event for the advent of the Euro.

Padova, Palazzo del Monte di Pietà, dicembre 2001 - aprile 2000

L'HOMME ET LES ALPES

Thirty-three permanent appointments with alpine culture, from both sides of the frontiers between Italy, France and Switzerland.  A journey through the past and present of the Alps to discover the traditions, communities, the industry and the imagination in the "Crossing Appearances".

The journey is divided into twenty-nine sections that use diverse exhibition techniques including video, film, sound columns and scenographies.  And so it is not so surprising that to enter the exhibition you have to pass through a narrow gorge, where curiosity is aroused that stimulates the taste for exploration, or that at a certain point you find yourself in a small boutique surrounded by locally produced products such as wooden spoons or carved statues of long-horned wild goats.

The charm of the Alps is found living within them.

Genoble, Musée Dauphinois

9 ottobre 1992 - 17 gennaio 1993